Prezi taps into our spatial memory. Just like in real life. Picture this: if someone asked you to describe your journey from home to work, what comes easier: visualising the landmarks or thinking of a list of words? Chances are you pictured your journey.

One of the reasons we love working with Prezi is that it takes advantage of this remarkable attribute of the human brain. As defined by cognitive psychology and neuroscience, spatial memory is the part responsible for recording information about our environment and spatial orientation. And it’s significantly more powerful than our semantic memory. That’s the memory of words.

Want to know how world memory champions remember mind-boggling amounts of stuff? They use spatial anchoring. It is the simplest, most underrated and powerful technique we can all access. That’s the whole idea behind Prezi. And the reason you’ll make a memorable impression in your next presentation.

Our brains are wired to remember spaces, not bulleted lists.

With Prezi you can simulate a basic visual journey, move your audience through ‘space’ and create visual metaphors that give ‘anchors’ and context to your content.

When you move around the Prezi canvas, just as you would in the physical world, zooming into details, seeing spatial relationships and big picture overviews, the brain naturally registers it as normal spatial movement… It automatically builds a mental map which makes it easier to remember the topics associated with each location. This helps comprehension and retention of information. Voila!

To quote memory champion Joshua Foer’s, “our hunter-gatherer ancestors didn’t need to recall phone numbers or word-for-word instructions (…). What they did need to remember was where to find food and resources and the route home and which plants were edible and which were poisonous. Those are the sorts of vital memory skills that they depended on, which probably helps explain why we are comparatively good at remembering visually and spatially.”

Watch Joshua Foer’s inspiring TED talk about this:

Adopting spatial presentations is a much needed paradigm shift. It helps us organically communicate important ideas, whether it’s a lecture to students, a sales pitch to a high-value client, or a conference in your chosen field. Spatial memory is one of your best allies… along with breathing. We’ll save that for another post.

For now, make spatial memory your friend and watch it enhance both your daily life and your next presentation.